Seasonal business: How to beat the annual “no bookings!” panic

||

Do you tend to panic about a lack of business at a certain point during the year?

Do you always feel like you’ll never get enough bookings for the fall?

I know several independent professionals who feel like this:

• a professional photographer who always worries in late summer that there won’t be enough bookings for senior portraits in the fall
• a bed and breakfast owner who gets nervous about seasonal bookings not coming in
• a professional speaker who feels panic when nothing is on the calendar during “dead periods”

You know who deals with this most? Seasonal businesses.

The simple solution: Put a reminder on your calendar for next year.

Around the time when you would normally panic, put a reminder or event on your calendar. Include a measure of where you were at this point during a year when you survived.

Your reminder could include a specific number:
“20 fall sessions booked on August 1 last year.”

Or just give yourself a bit of encouragement:
“Remember that there’s usually nothing booked at this time of year, but you’ll get through this.”

If you have tips for keeping a positive outlook during slack times, add it in the comments.

Subscribe to SmallBizSurvival.com

Photo credit: josealbafotos on Pixabay

----------------------------------------------------------------

By: Becky McCray
Title: Seasonal business: How to beat the annual “no bookings!” panic
Sourced From: smallbizsurvival.com/2022/08/seasonal-business-how-to-beat-the-annual-no-bookings-panic.html
Published Date: Mon, 08 Aug 2022 16:27:17 +0000

Read More